Responsible
email marketing is revolutionizing Internet marketing.
It is highly effective and less costly than traditional
bulk mailings, TV ads or radio, etc. Though junk
email and spam have developed a bad reputation,
responsible email campaigns which utilize opt
in email lists are very productive and very professional.
These opt in lists require those who are on the
lists to voluntarily request information about
particular services or products within a specific
industry. Usually, when someone purchases a product
online, there is an opportunity to voluntarily
sign up for various email lists on subjects of
interest. These email lists, many of which are
targeted for particular products or industries,
are often sold to various entities including Internet
marketing and email marketing companies. These
Internet marketing and email marketing companies
will then utilize these opt in email lists to
launch very effective email and media campaigns
for their clients.
Another
way to effectively utilize email marketing, is
by inviting your web site visitors to register
for a newsletter on your web-site. If you are
driving large numbers of industry related visitors
to your web site through search engine optimization,
offering an opportunity to receive a free promotional
product or service by registering their email
address when they visit your site is literally
a gold mine of referrals. An email data base can
be programmed into your web site so that you can
begin compiling your own opt in email list.
For
more information about compiling your own opt
in email lists or launching an email campaign
for your company, please contact us. TerenceNet,
Inc., a publicly traded company, offers a full
range of Internet marketing services for our clients
including ebusiness consultation, web marketing
strategies, search engine optimization, web site
design & development, logo design, graphic
design, ecommerce solutions, shopping cart, web
site hosting & technical support, domain name
registration, perl and cgi scripts, networking,
pay per click advertising services and targeted
email marketing. |
