Networking
is the linking or link exchanging with other web
sites, usually in related industries. Though link
exchange banners still exist, these banners are
rapidly being replaced with regular hyper text
links. This is an effective way to network with
affiliates and promote your web site. Your affiliates
will appreciate the fact that you are networking
with them and they in return will reciprocate.
Everyone benefits from responsible networking.
Search engines also like networking and they will
consistently rank networked web sites higher than
those web sites which are not networked.
Choosing
who to network with is a very important decision.
Normally, you want to network with affiliates
and partner industries. In most cases, you do
not want to link to your competitors for obvious
reasons. Though networking throughout the body
of your text or web page content is important,
often times, creating an additional networking
or links page is also a very good technique. Networking
or links pages allow you to inlcude attractive
graphics and descriptive content that you may
not have room to include in the body of your web
pages. You networking page also allows you to
promote your affilates services and they in response,
will usually promote your services or products
as well.
In
addition to networking with commerical web sites,
networking should also include informative and
not for profit web sites which provide useful
and educational information for your clients and/or
customers. For example, a real estate web site
might want to include information on local visitor
attractions and links to schools, educational
and community web sites, etc. For more information
about networking, please contact us. TerenceNet,
Inc., a publicly traded company, offers a full
range of Internet marketing services for our clients
including ebusiness consultation, web marketing
strategies, search engine optimization, web site
design & development, logo design, graphic
design, ecommerce solutions, shopping cart, web
site hosting & technical support, domain name
registration, perl and cgi scripts, networking,
pay per click advertising services and targeted
email marketing. |
