Web Site Design & Web Site Development

Professional web site design & web site development are the most important steps when considering web site marketing and search engine optimization which drives traffic to your web site versus your competitor's web sites. Your criteria for choosing a web site design company should be based on their professional search engine optimization capabilities as well as their graphics and logo design capabilities. For example, if your site is not designed around web site promotion of your products and services, it may be difficult or impossible to promote your products and services through search engine optimization of your web site without first restructuring your entire site. Other considerations should be whether the web site design company offers consultation & technical support, ecommerce solutions, shopping cart, online programming, etc., along with a wide variety of custom web site design features.

At Terencenet, Inc., we pride ourselves on being an elite team of web site designers, logo and graphic designers and search engine optimizers who work together to promote the products and services of our clients via their web sites. Web site design and search engine optimization is what enables web-sites to achieve higher search engine rankings and higher search engine positioning than their competitors. Web site design and search engine optimization is a form of Web Site Promotion & Internet Marketing which focuses on search engine optimization of your web site, i.e. optimizing web sites for optimum performance in terms of higher search engine ranking and higher search engine positioning when searching the Internet for information, products and services. Our web site design and search engine optimization process begins with identifying the search strings and key word phrases which are utilized in the search engines to locate web sites which promote particular products or services.

Once the key words and search terms have been identified for a particular service or product, professional web site design and search engine optimization is achieved by designing our client's web site around those key words and search terms, often referred to as search strings. Careful web site layout and design considerations include choosing a compatible format to promote your web site, i.e. basic html, frames or a data base language such as Cold Fusion, PHP or ASP for product driven sites, which is the next most important step. Typically, most web site designers and web site developers know little about search engine optimization and hence they do not consider this when they begin designing and developing web-sites. As indicated above, this initial lack of planning can potentially make web site promotion and search engine optimization difficult or impossible without first restructuring the entire web site. This is particularly true for web sites which are developed and powered via data base languages with generic headers (i.e. they use the same title and meta tags for each page). This is a critical mistake since generic headers do not allow for search engine optimization of individual pages containing important information on products and services offered by a company.

The most effective web site design and search engine optimization is achieved by focusing on a single search string or key word phrase for each specialized web page. For example, if you were a Marine Products company that offered a variety of products, you would want to create separate pages for your product lines, i.e. Marine Electronics - VHF Marine Radios, with sub directory pages for each product, i.e., Standard Omni VHF Radio. This type of web site design and layout allows for maximum optimization of each individual product or service of a particular company. It also allows for the creation of custom titles, descriptions, key words and specialized content including text and graphics for each product or service offered. This type of custom optimization is extremely important for driving traffic and enabling customers to find your services and products on the Internet, especially if you are working with a variety of products and services.

Conducting research on a specific product or service and developing relevant content utilizing the right balance of key words, often referred to as key word density, is the next important step. This is a critical step since search engines will increase or decrease ranking of web sites based on key word density. Content should be informative and should not appear awkward or congested with key words. In connection with this step, key words should also be utilized in the title and headers contained in the body of the web pages as well as in the summary description of the meta tags. Key words should also be inserted into the key word meta tag and in the alt text tag for graphics. Though most search engines rarely utilize meta tags anymore, we recommend using them. Meta tags are fairly simple and easy to implement for each web page or sub directory page and they allow for maximum search engine optimization for the search engines which continue to use them.

After the initial content is compiled and the preliminary web page is completed, the next step is to compare the web page code and key word density of our client's web pages with top ranking competitor's pages utilizing optimizing software. We then fine tune the optimization process until our client's web site pages are consistently ranked higher in the search engines than the majority of their competitor's web site pages. Often times we are able to outperform competitors and place our client's web site at the top of the search engine rankings. Though optimization is more difficult to achieve in regards to competitive search terms and popular phrases, primarily due to changing algorithms used by the search engines for ranking web sites, over time it is possible to achieve higher and higher search engine rankings. Once optimization is complete, it is time to submit your web-site to the various search engines for indexing and ranking. We recommend that you submit only your index page. Do not submit it more than once in a 24 hour period. Some search engines will move your web site to the end of the list each time you resubmit. There are only a handful of relevant search engines which you need to submit your web site to for indexing. Some of the expedited submission services such as Inktomi, which accommodate several of the major search engines, we strongly recommend utilizing for immediate results. They usually guarantee indexing within 48-72 hours. Contact us if you have any questions. We recommend that you have a professional, who is trained in web site design and search engine optimization, assist you with reviewing your web site prior to submitting it to the search engines. There are certain techniques such as spamming that you want to avoid in order to prevent your site from being penalized or removed from the search engines and directories.

For more information about web site design and search engine optimization, please contact us. TerenceNet, Inc., a publicly traded company, offers a full range of Internet marketing services for our clients including ebusiness consultation, web marketing strategies, search engine optimization, web site design & development, logo design, graphic design, ecommerce solutions, shopping cart, web site hosting & technical support, domain name registration, perl and cgi scripts, networking, pay per click advertising services and targeted email marketing.